Terms of Service

1. How the Platform Works and Independent Contractor Status

1.1. Marketplace operator: Belle is a software marketplace only. It provides a platform for scheduling appointments, matching the parties and processing payments. Belle does not provide beauty services, does not employ Providers, and is not an agency, employer or partner of any Provider.

1.2. Direct contract: the agreement for the actual beauty service is formed directly and exclusively between the Customer and the Provider. Belle is not a party to that agreement. The Provider is the "dealer" supplying the service for the purposes of the Consumer Protection Law, 5741-1981; the Operator is the dealer only in respect of the use of the Platform and the Platform Fee.

1.3. Independent status: every Provider operates as an independent business (licensed dealer, exempt dealer or limited company). Providers are solely responsible for their licences, tax reporting, hygienic equipment and professional conduct. The Provider is not authorised to make commitments on Belle's behalf, promise a refund or compensation from Belle, or change the Platform's terms.

1.4. Collection: the Operator collects the Service Price from the Customer in the name and on behalf of the Provider, as a limited collection agent only, through a licensed payment processor; the Service Price belongs to the Provider, and the Operator's income is the commission and the Platform Fee only. The payment document for the treatment is issued in the Provider's name; a separate document is issued by Belle for the Platform Fee, if charged.

1.5. Prices: the service prices displayed on the website and in the app are set by each Provider itself for its services, packages and add-ons. The Operator does not set prices and does not recommend them, and may at most set a minimum or maximum price for a service category for the protection of Customers. The price displayed next to each Provider is that Provider's own price, and the choice between Providers is the Customer's. The Provider confirms the price in every booking, and the price displayed before the booking is confirmed is the full and final price (including VAT where applicable, and excluding a Platform Fee displayed separately). This does not make the Operator the supplier of the service. The binding price, availability and terms are only those displayed at the time of booking.

2. Relationship Between the Documents

2.1. These terms apply to browsing the website and to the use of the Platform as such.

2.2. Booking a service, payment, cancellation, the health declaration, the Customer's duties, limitation of liability and indemnity are governed by the "Customer Terms of Use", which every Customer accepts on registration and before the first booking. Provision of a service by a Provider is governed by the "Independent Provider Engagement Agreement". In the event of conflict – the dedicated documents prevail over these terms, and the Privacy Policy prevails on anything concerning processing of personal data; mandatory law prevails over all of them.

2.3. The Privacy Policy and the Accessibility Statement form an integral part of these terms. Browsing an information page alone does not create a booking or an undertaking to receive a service.

3. Website Content, User Content and Links

3.1. Website content (texts, images, price list, service descriptions, guides and FAQs) is provided for general information and may be updated. It contains no medical advice, diagnosis or personal professional opinion; a user with an allergy, skin disease, pregnancy, medication or a medical doubt should consult a medical professional where needed and inform the Provider. Images, shade descriptions, treatment duration and "before/after" results are illustrative only and not a promise of a result.

3.2. Profiles, images, descriptions and portfolios of Providers are the Providers' content, displayed under their responsibility, and the Operator does not vouch for their accuracy. Screening checks and ratings do not constitute a representation, guarantee or recommendation by the Operator as to the quality or safety of the treatment. The Operator does not perform criminal-record checks and does not receive information from the Criminal Register.

3.3. Reviews and ratings are the opinion of Customers only. The Operator acts as a content intermediary, may edit or remove content at its discretion, is not obliged to monitor content in advance and is not responsible for its content. Anyone harmed by content may write to support@belle.win with a link, a description and the right infringed, and the Operator will examine it and act according to law within a reasonable time.

3.4. By uploading content you declare that it is yours or in your possession, that it does not infringe the rights of others or the law, and you grant the Operator a worldwide, royalty-free licence to use it on the Platform and in marketing materials, preserving anonymity where you request. A Customer's image, face or treatment result will not be used for marketing without separate, documented consent.

3.5. Links to external websites and services (including app stores, social networks, map services and the payment processor) are provided for convenience only and are subject to their own terms; the Operator does not control them and is not responsible for their content, availability, security or privacy policy, and may replace an external provider or remove a link. An ordinary link to a public page on the website is permitted, provided it is not misleading, does not display the website inside a frame (framing) and does not imply sponsorship.

4. Permitted and Prohibited Use and Intellectual Property

4.1. All intellectual property rights in the website and the Platform – the code, structure, design, interfaces, databases, algorithms, content, the name "Belle", the logo and the trademarks – belong to the Operator or to those who licensed their use to it, and are protected under the Copyright Law, 5768-2007, the Trade Marks Ordinance [New Version], 5732-1972 and other laws. A limited, personal, non-exclusive licence is granted to browse the website and use it for lawful and personal purposes only, including booking services for private use.

4.2. The website must not be used for an unlawful purpose, to provide false details, to impersonate, to open fictitious accounts, to enter a payment method without authorisation, to harass, to post offensive or infringing content, to collect information about Providers, or to use Providers' contact details obtained through the Platform to book outside it.

4.3. Do not copy, reproduce, republish, translate, modify, frame, mirror, scrape, mine data, operate bots or automated tools, reverse engineer, circumvent security measures, CAPTCHA or rate limits, scan for vulnerabilities or perform penetration tests without written authorisation, inject code, distribute malware, overload the infrastructure, or use the website to build a competing service, create a competing database, replicate Provider profiles or train models.

4.4. Do not use the Belle name, logo, a domain name, a similar mark, meta tags or keywords in a misleading or infringing way or one that creates an impression of affiliation without permission.

4.5. Do not access an account, an application programming interface (API), a file or a system you are not authorised to access, even if a vulnerability was found. Responsible disclosure of a security vulnerability should be sent to privacy@belle.win, without intrusive testing and without accessing data.

4.6. The Operator may block an IP address, account or device, apply rate limits, suspend an account, preserve logs, refer to an authority and take any remedy under law against anyone who breached this section.

5. Availability and No Technical Warranty

5.1. The website and the Platform are provided as is (As-Is) and as available. The Operator does not undertake continuous availability, absence of malfunctions, compatibility with every browser or device or complete accuracy of information, and may perform maintenance, change, suspend or discontinue the website or parts of it at any time; a confirmed booking will not be changed without a contractual or legal basis, and to the extent a discontinuation affects a booking or money paid – this is handled under the Customer Terms and the law. The user is responsible for their equipment, internet connection, browser updates and device security.

5.2. The Operator takes reasonable security measures but cannot guarantee absolute immunity, and shall not be liable for damage caused as a result, except to the extent the law does not allow exemption from it. Subject to law, the Operator is not responsible for the treatment, its result, a Provider's act, user content, an external link or a third-party malfunction, nor for indirect damage, loss of profit, opportunity, data or goodwill. The Operator's liability in connection with general free use of the website is limited to NIS 500; in connection with a booking the cap in the Customer Terms applies. Nothing in these terms limits liability that cannot be limited by law (including for a wilful act, fraud or gross negligence), derogates from a duty of restitution or from a mandatory right of a consumer; any exemption shall be construed as narrowly as required to be valid under the Standard Contracts Law, 5743-1982.

5.3. Indemnity: a business user or a Provider shall indemnify the Operator for a third-party claim arising from content they uploaded, infringement of rights, unlawful use, a security breach or a breach of these terms, in accordance with the specific agreement applicable to them. A consumer Customer shall indemnify only for their own wilful, negligent or unlawful act, after notice and an opportunity to take part in the defence; there is no indemnity for the Operator's negligence.

6. Privacy, Cookies and Mailings

6.1. Use of the website is subject to the Privacy Policy, which sets out, among other things, the data processors (including the payment processor, cloud and hosting providers, Sentry for error monitoring, PostHog for usage tracking and session recording, and Meta's WhatsApp Business Platform and Chatwoot for operational messages), the hiding of the Customer's address from the Provider until close to the appointment time, and your rights.

6.2. The website uses essential cookies – to identify the sign-in and to remember the language preference. The website does not use advertising cookies; in addition, the website uses a usage-tracking and session-recording tool, as set out in the Privacy Policy.

6.3. Do not provide health information, an ID number, a full card number or another person's information in an open form, chat or email, unless the field is intended for it and secured.

6.4. Advertising messages will be sent only with explicit consent under section 30A of the Communications (Telecommunications and Broadcasting) Law, 5742-1982, and you may unsubscribe at any time. Do not send marketing material, malicious code, threats or unnecessarily sensitive information to the Operator's addresses.

7. Capacity and Accessibility

7.1. The website may be browsed at any age, but opening an account and booking services are permitted for persons aged 18 and over only. A service to a minor is provided only when booked by a parent/guardian and in their continuous presence, as set out in the Customer Terms of Use.

7.2. The Operator works to make the website and the app accessible in accordance with the Equal Rights for Persons with Disabilities (Service Accessibility Adjustments) Regulations, 5773-2013, and Israeli Standard 5568. The accessibility statement, including the level of conformance, known limitations and the accessibility coordinator's details, is published on the website; a user who encounters a difficulty may contact us using the details there, stating the page, action, device and assistive technology.

8. Changes, Governing Law and Jurisdiction

8.1. The Operator may update these terms from time to time; the updated text will be published on the website with an update date and version, a material change for a registered user will be notified at least 14 days in advance (unless required immediately by law, for security or to prevent damage), and continued use after the update constitutes agreement to it. A booking confirmed before a change is subject to the terms in force at the time of its confirmation.

8.2. These terms are governed by the laws of the State of Israel. Exclusive jurisdiction over any dispute arising from them is vested in the competent courts of Tel Aviv-Jaffa, without derogating from the right of a Customer who is a consumer to approach the court competent by law, including the Small Claims Court. In the event of a conflict between the Hebrew version and the English version, the Hebrew version prevails. System records, the version of the terms, logs and electronic acceptance are prima facie evidence, subject to contrary evidence. Nothing in these terms creates a partnership, employment or agency not expressly stated.

9. Contact Us

For questions about these terms, a booking, a cancellation or any other matter that is not a privacy request, contact us at:

Privacy, information security and data-subject requests: privacy@belle.win.